Discover the business behind the bakes


  • You want to up-level, and attract the right kind of customers at the right kind of prices
  • You want to connect with other like minded cake business owners, in an exclusive space where you feel safe to ask questions, but are not drowned out by the noise of all the other cake groups
  • You know that you’re talented and want more for your business, and yourself.
  • You ready to commit to your business – and to your future self.

Join my exclusive online business membership, created for professional cake makers just like you!

With so many new bakers popping up, now is the time to step up, and differentiate yourself with your professionalism.

Start attracting those dream clients and stop wondering what you should be doing…

With so many new bakers popping up, now is the time to step up, and differentiate yourself with your professionalism.

Start attracting those dream clients and stop wondering what you should be doing…

Over 50 trainings already inside, available for you to dive straight into

From Blogging to Branding, Copywriting to Canva with many more in between, these trainings are recorded live and stored in your members’ area to watch whenever you want

Take a peek inside!
Click Here to see inside the Academy Portal 
I walk you through all the benefits and show you what you get in your membership!

The best money I spend!

The best money I spend, fantastic value. The Honey Bee Cake Academy is a place I can go to for support, expert advice and to learn. No question is a silly question. Lauren is always on hand to answer our questions, she listens to our needs and invites experts in their field to talk to us.

The Academy ha helped lots of us have the confidence to increase our prices, upsell and engage with out ideal clients. For me, what I pay isan investment not an expense.

I highly recommend taking this opportunity to become a member.

Hannah Ephraim Walpole - HBCA Founder Member

The Paradise Cake Company

So What Do I Get From Being a Member?

– regular trainings from me or a guest expert every a month (recorded live and stored in your members’ area so you can watch back as many times as you like, for the lifetime of your membership). If there’s a business area you find difficult or know you need to get started on, it’ll likely be covered and if not, ask me and I’ll use my contact network to try to find an expert to teach it!

– group coaching calls with me, held twice a month in a ‘hot seat’ format. Come with those burning questions and no longer sit and try to work it out by yourself

– an exclusive Facebook group to connect with me, and other like minded cake business owners, where you will also have access to some amazing resident experts on hand to answer your questions, or just to revel in your successes or give you a little confidence boost!

– monthly catch up and Q&A (ask me anything!) sessions with me. Informal sessions to catch up on what’s been going on at Honey Bee HQ and learn from my experiences, and ask anything you like to help move your own business forward

‘coffee morning’ chats – fun and informal zoom meetings just to catch up with your fellow bakers

– a referral scheme to help you pass on work when you’re fully booked, and help out other local bakers

…and more!

More than just a place to learn, it’s also all about the network and support you get from other cake makers with similar ambitions to grow their business and help it be the best it can be.


As if all of the above wasn’t enough, for all members, there are four extra special bonuses:

1) Free access to a bundle of my template documents, including: invoice and receipt templates, order forms, order process doc and Ts&Cs to help with your paperwork, worth more than the cost of a month’s membership itself! (value £32)

2) 50% off any other paid for downloads available in my shop, including future releases

3) 25% off any 1-1 coaching sessions with me (after 3 months membership)

“It has completely changed my way of thinking about my business”

Absolute value for money for the support, advice, learning and content you receive. It has completely changed my way of thinking about my business – Lauren and many others are always keen to reply with sound advice. It’s wonderful to be part of such a lovely cake community!  

Krissy Quinton - Current HBCA member

Primrose Cakes

Meet Lauren

Hi, I’m Lauren, the expert in your corner for all things cake confidence. I’m the owner of The Honey Bee Wedding Cake Company, and a mum to twin boys.

Running a successful company whilst parenting twins hasn’t always been easy, but it has grown from an occasional hobby to a successful full time business. Now I teach cake makers how to take charge of their ambitions and grow a cake business with clarity and confidence.

You know what makes me smile? Hearing from women who have ditched their corporate jobs in favour of the flexibility that cake business ownership offers. The magic of creating your own work schedule, and meeting happy couples along the way, is something truly special. And along the way I see them truly find their sense of purpose, excelling at what they do, and loving it!

Think of me as your personal cheerleader, with a teaching background and a Business Management degree under my arm, I’m also currently completing an ICF accredited coaching course to serve you better. Plus, as owner of The Honey Bee Wedding Cake Co I’ve got the nod of approval, as a recommended supplier for luxury hotels including The Dorchester, The Ned, and Chiswick House.

The best news? I’ve made the mistakes, been there, done that and can guide you through  whatever it is you need help with to build your successful, sustainable cake business.

I’d absolutely recommend joining the Academy

The Academy is worth its weight in gold. The training is fab, and the group is filled with super helpful professionals. The inustry can be lonely at times, and the Academy feels like an extended group of friends and colleagues to bounce ideas off of, ask questions and generally support each other. Lauren is so knowledgable adnalways there to help you.

Rebecca Mackenzie - Current member of HBCA

Rebecca Louise Cake Design

The Investment

This is exactly that – an investment, in yourself and your business. But I wanted to make it an affordable investment.

The monthly cost is £25, for the lifetime of your membership (so it won’t ever go up for you as long as you stay in the membership). 

And if you want to save even more money, you can join up for an annual cost of £250 – so you get 12 months for the price of 10! – that’s just 68p a day!

That’s a ridiculously low price for all of the knowledge, support, accountability, resources and warm fuzzy feelings(!) you will get. 

Imagine being part of this exciting community, and having that one safe place to come to when you need to ask a question, get some support or just a kick up the bum when you know you need it! It’s all here waiting for you…


Q: How much is the membership?

A: £25 per month, with no tie in, come in and leave as you choose. Or commit to a full year for £250 – pay for 10 months and get 12.

Q: How long do I have to commit to the membership?

A: Just one month at a time if you pay monthly, or the full year if you pay annually. If after one month you know you love it (and you will!) you are welcome to swap to the annual membership t save yourself £50 over the course of the year.

If you decide the membership is not for you, I just need five days notice before your next payment comes out to cancel it for you, no questions asked.  

Q: What if I can’t make the live trainings?

A: All trainings are recorded (hotseats are not, to allow people to speak freely and without worrying) so you can watch them in your own time.

There’s no requirement for you to make every training or hotseat. Plus you can submit questions in advance to be answered live, even if you can’t make the calls themselves, or watch and ask questions afterwards in the dedicated Facebook group.

Two hotseats are held per month, one during the day and one in the evening.  

Q: Can I really come in just for one month and watch all 50+ trainings in the portal?

A: YES!  I hope you’ll stay for the comminuty and to see what else is coming up, but if you want to come in for a month and binge the content and then leave, you are welcome to do so.

However, once you see how fab it is in there, I don’t think you’ll want to leave… just a warning!

Q: I have another question.

A: We welcome questions, conversation and feedback about the course. Please email if you are interested in joining us or would like to find out more.

Yes, I'm in! How do I sign up?

Before making payment please read the following Terms & Conditions:

Payment constitutes acceptance of the Ts&Cs linked above. A copy of these will be sent to you via email.

Absolutely amazing value for money

“Absolutely amazing value for money membership. So many experts giving advice in all different fields which have all been helpful in my business. 

Danielle Langrish Smith - Founder Member of HBCA

Victoria James Cake Company

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