“I am no longer seen as the ‘little cake maker’ but the professional luxury wedding cake designer”

I wanted to share my experience, having taken the course in 2020. At the time I was doing occasion cakes. I had only made 2 wedding cakes previously and they scared the life out of me! I wanted to venture into taking on more but the fear was too much. I decided to take the course more for my occasion cakes, to be honest. I had always had big plans for them but I had found myself in a stalemate position and thought the course would help me to see why.
I wasn’t disappointed. The course taught me what I had been doing wrong and so much more. Since the course I have identified my ideal client. I have learnt how to run my business and how to give my clients what they are looking for in, not only their final cake, but the whole ordering experience that they get with me. I have also rebranded, had a website built and gone completely over to ONLY WEDDING CAKES!
I won’t lie, it’s taken a lot of commitment on my part, but when you know you are working towards your goals, and going about it in the right way, you know it’s not time wasted.
I have been in business for approximately 8 years, but it’s only been since taking Lauren’s course, 2 years ago, that changes really started to happen. I am now attracting the right clients and the rebrand, and how I conduct my business, really makes couples sit up and take notice of me. I am no longer seen as the ‘little cake maker’ but the professional luxury wedding cake designer.
If you are on the fence about signing up to Lauren’s course, my advice is to make the investment. You won’t regret it I just wish I had met Lauren 5 years ago!
Sue Hurst

Sue Hurst Cake Design

I’ve earned the price of the course back in one wedding booking

I knew from the weeks training freebie that I would join the full course – I got so much from that session. I really liked Lauren’s teaching style and knew it was exactly what I was looking for. I’ve earned the price of the course back in one wedding booking – so it was probably worth even more than I paid! I think the connections made are invaluable.

Having a clear structure from Lauren and all the experience of all the ladies on the course was so helpful and supportive. This course has given me the confidence to price correctly and understand how to implement business strategy.

Anna Keigher

Keighers of Caversham

I’ve made back my investment more than 15 times over”

I took Lauren’s course, Wedding Cakes The Business Tier, in November 2021. The course has had a huge positive impact on my business. This time last year, I was taking on loads of small orders for birthday cakes, which meant I was run off my feet, but not making very much money. By the time the course ended, I had taken sixteen new wedding cake orders, and I have been steadily booking (and successfully delivering) wedding cakes throughout the year. Thanks to the pricing training included in the course, each booking that I take is priced correctly and is profitable.

This means that I am making more money, while also having time to step out of the kitchen and actually work on growing my business. Lauren’s course starts with a module on confidence, which I found incredibly helpful, and takes you through the practical steps of interacting with and booking clients, to actually making and delivering beautiful wedding cakes.

There is so much valuable content on all different aspects of running your business, from making the most of your social media, to branding and websites, and loads more. The live training sessions are delivered either by Lauren herself, or from experts on each specific subject. Lauren only takes on small groups at a time, which means that you are getting training that is directly relevant to you and your business. There is opportunity to ask questions after each live training session, as well as opportunity for support within your class group.

The value that this course gives you for the money you put in is really amazing, I’ve made back my investment more than 15 times over. Thank you so much, Lauren, for taking my dream of running a successful wedding cake business from ‘maybe-one-day’ to actually happening right now. 

Kate Jackson

Northern Lights Cakery

I just want to say a massive thank you to you for helping me and my business progress faster than I ever thought possible

I wasn’t confident enough to take the leap by myself. Being on the business tier, helped guide me through that progression, kept me on the right path and kept me from making any big mistakes. 

I have a considerable amount of wedding enquiries compared to celebrations now. Since starting the course only 6 months ago, I’ve booked 5 wedding cakes over £500 and they are completely my ideal clients! I’ve had a table at 2 wedding fairs so far (and I have another 3 in the pipeline), and I’m now a preferred supplier at both of these venues! 

On the course, I enjoyed feeling part of a group again. Running your own business can be quite lonely, and not a lot of people can understand the struggles and also celebrate the achievements with you, but being a part of the business tier, I’ve connected with an amazing group of successful ladies. We cheer each other on, help out and give advice where we can, and push each other to grow even more. I know I definitely wouldn’t have that without the business tier. 

I can’t even put into words how much your course helped me and my business. You’ve helped me gain more knowledge in 6 months, than I would’ve done in 2 years, and my self confidence has come on leaps and bounds too! 

I just want to say a massive thank you to you for helping me and my business progress faster than I ever thought possible! Even from the very first lesson, you’ve given me the confidence to put myself out there and I’ve achieved so much in the last 6 months. Thank you, thank you, thank you! 

Hanna Pidun

Little Peony Cakes

“I know my pricing, I know what I can offer and I even feel much better at upselling and ensuring that I really give my couples the absolute best advice and service that they could ask for”

“I absolutely loved the Business Tier course, as someone who was trying to transition away from celebration cakes to wedding cakes, it really gave me the confidence and focus in what I wanted to do. 

The course has given me so many tools, not to mention the numerous templates that Lauren gives you access to, these have really helped me to make sure that the documents and information I am sending to my potential couples looks professional and has a luxurious feel

I was always daunted by consultations but feel like I go into them now with a much-improved confidence, I know my pricing, I know what I can offer and I even feel much better at upselling and ensuring that I really give my couples the absolute best advice and service that they could ask for.  It has given me a renewed vigour in wanting to really make this a success

I have got myself on two venues preferred suppliers list, been invited to exhibit at two open days and also taken part in a couple of photoshoots.  The branding session was really useful and my plan is to now look at changing my business name and branding to have a more luxurious feel”

Julie Walker

Wedding Cakes By The Sea

“Lauren was worth investing in because she knows the theory and has put that theory into practice and runs a very successful wedding cake business”

I promise you I have not looked back. In a few weeks, I learnt so much about growing my business. Lauren not only teaches the theory but the practicalities of running a cake business. I decided Lauren was worth investing in because she knows the theory and has put that theory into practice and runs a very successful wedding cake business.

At the beginning of this year, I did not have any wedding cake bookings, the last wedding cake of the season went out on Saturday. I have been busy, I have delivered cakes to venues I used to dream of. I am a named supplier to a venue that has just been awarded the best wedding venue in the North East. None of this would have been possible if I had not taken part and actioned what I learnt from Lauren.

I have already earned many times more from my investment in the course.

I have posted the image of this cake because I made this cake for a couple who married at our Cathedral and had the reception at the most prestigious venue in this part of the country. Two years ago I would have been invisible to this client, I did not have the right branding, I did not promote myself in the right places, my prices were definitely too low and that was not the highest value cake I have made this year. Lauren does not teach the art of cake decorating but the very important art of running a successful business.

Hannah Ephraim Walpole

The Paradise Cake Company

“The course has given me so much confidence, it is truly worth the money and pushed me to step outside my comfort zone”

I had no idea where to begin. Getting things in order business wise like insurance, T&C’s, the booking process, tasters, EVERYTHING was new and there is certainly more pressure as it is part of someone’s big day. But now I have everything in order, I have a process and am confident in responding to wedding cake enquiries. So much so that it is all I want to do now. It also fits in better with my full-time job as things are booked in advance and I can enjoy the planning process so much more than celebration cakes.

I would certainly recommend this course to others. The amount of knowledge and confidence I have gained is amazing. Also, all the ladies in the group are lovely and it is so nice being part of a community, all of us at different levels but just as supportive.

Emma Gilbert

Emma Victoria Cake Design

I would recommend the course to any cake maker wanting to make your little side hustle an actual professional profitable business.

My wedding cake business has done a 360. I have learned so much from the course and the way Lauren delivers the training is perfect, easy to follow, broken down into chunks so it’s not overwhelming.

Lauren as a coach is just the best, honest, kind and supportive. Always there to provide support and encouragement and also have your back and say no that’s not right for you.

I would and have recommended the course and the membership to any cake maker wanting to make your little side hustle an actual professional profitable business. Thank you so much Lauren!

Tasha Johnson

Weddings by Tashas Cakery

“I have a clear idea of where I want to be and most importantly how I will get there. And I am confident enough to know I will get there.”

I was recommended Lauren, through a fellow cake designer and decided to sign up for her wedding cakes business challenge.

I can honestly say it was instrumental in kick starting a clear business path for me. So much so I signed up to Lauren’s Wedding Cakes Business Tier. I have learnt so much from this course. Lauren is without doubt a fantastic business coach. Her approach and openness is infectious and allows you to really search out what you want from your business. I was happy plodding along with no idea of my ideal client or business brand. In a few short months I have a clear idea of where I want to be and most importantly how I will get there. And yes I am confident enough to know I will get there.

I can’t thank Lauren enough I have no doubt that without her guidance and advice I wouldn’t be where I am today. I can’t wait to launch my new branding and website and build on the wedding cake bookings I have already got in the diary. I have also become friends with a lovely group of ladies who now all have the ability to smash their glass ceilings.

Sarah Sacco

Layers & Graces

“It was 150% worth what I paid for and has really elevated my business to another level.”

“I had always wanted to do the Business Tier course and finally got the opportunity to do it. It was 150% worth what I paid for and has really elevated my business to another level.

Lauren doesn’t hold back on giving information and is extremely dedicated to helping you succeed in achieving your goals for your business. Since doing the course, I have rebranded, been able to identify my ideal client and have a clearer direction as a whole on where I would like my business to go. I am therefore able to charge my worth.

Definitely give it a go. It’s a game changer!”

Doreen Kange

Glorious Cakes & Bakes

“It is truly worth the investment”

I have been making wedding cakes for about 8 years. My orders are just “ok” but I believe I can achieve a lot more in terms of getting fully booked so I decided to join Wedding Cakes The Business Tier 

The program opened my eyes to the fact that getting orders is not only about how good your cakes are but also how much you make business is visible both online and offline.
I have since been implementing much of the knowledge I gained through the program and my visibility online has definitely improved which has in turn led to more enquiries and more orders. I am looking forward to be fully booked in the coming years
Having a community to brainstorm with is always an added advantage. All the ladies in the facebook group were helpful and willing to give support whenever needed. It is truly worth the investment!
Abimbola Sikiru

Dimbim Cakes Aberdeen

“It was the best money I have spent”

I would definitely recommend the course to others.  The content was excellent, and each week would build on the previous week so now, at the end of the course, I have everything I need to build my business in the wedding industry. The guest speakers were very valuable to me and I am currently using one of them for my branding.

This was by far the best business course I have done (I am involved in 3 at the minute plus other monthly groups) and I looked forward to it each week.  Lauren’s teaching style is so friendly and made you feel at ease in the group.   She gave us so many templates to use and the pricing course which I have started and is excellent.  It was a great course that has set me on my way. It was the best money I have spent!

Ann Hately

Made of Crumbs

“You have to put the work in, but the results are brilliant

After doing The Business Tier Course, things became so much clearer and we had a plan! Lauren’s teaching style is very clear and easy to understand, giving you the confidence to succeed- you have to put the work in, but the results are brilliant- we’ve become busier with the style of cakes that we want to do, pricing them better and with a better understanding of how to use social media to grow. Well worth the investment- thanks Lauren!

Heidi & Ange

Simply Irresistible Cakes

“The course was very good value for money and it exceeded all my expectations”

My biggest struggle was not knowing what to do to gain wedding clients. I now know how to do this! The course was very good value for money and it exceeded all my expectations. I would definitely recommend it to others – the amount you learn is amazing – everything is covered. Lauren’s teaching style is great – relaxed, but so informative, leaving time always for questions. Also, Lauren spends a lot of time on our private Facebook group, so the support feels very personal.

Danielle Langrish-Smith

Victoria James Cake Co

I’m 100% positive I’d have been nowhere near this without the course so I’d highly recommend it to anyone

I really enjoyed the course and I’m sad that its finished! I feel that I know so much more than I would have if I hadn’t done it and feel I’m so much further on than I would have been without it.

I’ve got 2 wedding fayres under my belt which have been very positive and 3 more booked in between now and October. Some of my aims in the coming months are to get on some recommended suppliers lists and for next year to get at least 12 -15 wedding cakes booked in so that between June and September I’m exclusively wedding cakes.

I’m 100% positive I’d have been nowhere near this without the course so I’d highly recommend it to anyone – the fact that it was solely based on wedding cakes was the deciding factor for doing it as everything being taught was relevant to what I wanted to do.

Thank you so much for the way it was presented, it was a pleasure to do and I looked forward to every week.

Gail Heer

Manor House Wedding Cakes by Cakes Over Heer

“I have had four enquiries soon after completing the course”

I 100% rate Lauren’s Wedding Cake Course and would recommend it to anyone thinking about getting into the Wedding Cake Industry – whether you’re at the initial “thinking about it” stage, or if you’ve started making steps into it already. I feel like Lauren’s thought of everything!

Having completed Lauren’s most recent course, I have become so much more confident in approaching wedding enquiries and have had four enquiries soon after just completing the course.

The course itself takes place weekly over zoom and is broken down into easy-to-manage chunks, although it still covers a lot. Invaluable forms and prompts are also shared with you to take away and personalise for your own use, and Lauren is very generous with her time to ensure you have everything you need, and answer any questions that may not have been covered. She really does go above and beyond, which was really appreciated. Guest speakers feature, which is helpful, and I have ended the course feeling fully equipped with moving forward in this industry, and also having made some wonderful and genuine connections with other cake designers too.

You’ll have access to a private Facebook group, and support that long transcends the end of the course. I have learned such a great deal and wish I could do it all again as I enjoyed it so much. Tuesday evenings don’t feel the same..! If you’re on the fence about doing the course, I’d wholeheartedly recommend going for it; you won’t regret it. Thank you, Lauren, and to the other amazing ladies on the course for your limitless support.

Crishi White

The White Lotus Cake Company

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