Wedding Cakes

The Business Tier

with Lauren Grace

Cake Coach

Imagine a thriving wedding cake business, with enquiries flooding in from excited couples desperate to book you!

Discover the business behind the bakes

Spending your days dreaming about wedding cakes? Join us in the Business Tier, a business course for cake makers – with the perfect blend of practical advice, useful resources and a community of like-minded women waiting to support you. It’s time to connect with your purpose and make more money doing what you love.

A return on investment 15 times over!

“Thanks to the pricing training included in the course, each booking that I take is priced correctly and is profitableThis means that I am making more money, while also having time to step out of the kitchen and actually work on growing my business. I’ve made back my investment more than 15 times over.”

Kate Jackson

Northern Lights Cakery

A return on investment 15 times over

“This time last year, I was taking on loads of small orders for birthday cakes, which meant I was run off my feet, but not making very much money. By the time the course ended, I had taken sixteen new wedding cake orders, and I have been steadily booking (and successfully delivering) wedding cakes throughout the year. Thanks to the pricing training included in the course, each booking that I take is priced correctly and is profitableThis means that I am making more money, while also having time to step out of the kitchen and actually work on growing my business. I’ve made back my investment more than 15 times over.”

Kate Jackson

Northern Lights Cakery

You already know how to make beautiful cakes. But you want more from the business.

Although you love what you do, running a cake business is hard work and juggling day-to-day admin can feel like wading through thick buttercream. Deep down, you have greater ambitions but you’ve never known where to turn for advice, until now.

It’s time to stop scrolling through Facebook trying to find the answers to your questions, and learn the processes you need to book wedding cake orders consistently.

Making a wedding cake truly honours your time, expertise and profits, more than making six Disney cakes in a row. It’s also one delivery, one customer and one set of payments.

Imagine a few months from now, fully embracing your career as a wedding cake designer, feeling a sense of purpose and escaping the overwhelming admin once and for all.

When someone asks what you do for a living, instead of saying “I make cakes”, you can confidently answer:  “I’m a wedding cake designer”

No more little cake maker

“Before this course I had only made two wedding cakes and they scared the life out of me! The course taught me what I had been doing wrong and so much more. I’ve been in business for around eight years, but it’s only since taking Lauren’s course, that changes started to happen. I am now attracting the right clients and have had a rebrand. I am no longer the ‘little cake maker’ but a professional luxury wedding cake designer.”

Sue Hurst

Sue Hurst Cake Design

No more little cake maker

“Before this course I had only made two wedding cakes and they scared the life out of me! The course taught me what I had been doing wrong and so much more. I’ve been in business for around eight years, but it’s only since taking Lauren’s course, that changes started to happen. I am now attracting the right clients and have had a rebrand. I am no longer the ‘little cake maker’ but a professional luxury wedding cake designer.”

Sue Hurst

Sue Hurst Cake Design

This is more than just another cake course

So what’s it all about? The Business Tier is a one-stop-shop all-you-need resource, full of real-life advice on everything from confidence to consultations. 

Perhaps you’re already busy making cakes for family and friends, but you want a new challenge.  Or you’re already running a thriving baking business, filling your diary with birthday cake but dream of those higher value, more exciting wedding cakes. Being a wedding cake designer will give you a whole new sense of purpose and fulfilment. 

Finally get your questions answered: from ‘what should I charge’ to ‘I’ve got an enquiry email, how do I answer it?’. Everything you need to move forward with your cake business can be found in this course, including practical solutions around logistics, customer communication, getting yourself in front of your ideal client, deliveries and more.

You already know that wedding cake design can be flexible around your lifestyle. That’s why it’s on your radar. So take the Christmas holidays off, work fewer hours or only during term time. Find the flexibility you are dreaming of, because that’s the beauty of being your own boss.

So if your kids are reaching new milestones and you want to reclaim your sense of self, or you want to show friends and family that your bonafide business is growing, this course offers you consistent support and resources so you can achieve success on your terms.

Why sign up?

Expert training: Get access to my expertise and the benefit of experience, as well as that of our guest speakers on pre-recorded modules including Ideal Client, Converting Enquiries, Styled Shoots, Instagram, Branding and much more.

On your terms: Watch the modules at your own pace. No need to wait for the topic you want to dive into, or carve out one evening a week to watch live, just hit play and learn in whichever order suits you and whatever time works best. You will have at least two years access to work through and revisit as often as you like.

Worksheets and information guides: Alongside all the videos are worksheets and notes to print out or save on your computer to come back to over and over again.

Custom templates: If you’ve ever spent an hour wondering how to respond to an email, it’s 55 minutes too long. Use the tried and tested templates, including an order process document, terms & conditions, and a costing spreadsheet that you can tweak to suit your needs. The course comes with fifteen templates for your personal use.

Business growth: I’m not just about chasing financial milestones, this course will help you build the foundations to ensure your business has lasting impact. I’ll also help you step out of your comfort zone and get visible.  

What’s inside?

Through a series of pre-recorded modules, you will learn about:

-The Courage to Succeed 
– Ideal Client 
– Business Planning & Goal Setting
– Pricing
– Practicalities – Initial Enquiries, Tracking leads and organising order details, Ts&Cs, Insurance, Liaising with the venue & other suppliers, Stacking / delivering
– Holding Consultations & Creating Incredible Taster Boxes
– Communication & Sales
– Networking
– Wedding Fayres, Styled Shoots, Preferred Supplier Lists
– Instagram & Reels
– Blogging

As well as three bonus modules from experts in their fields:

1. Your Website & SEO – with Harriet Head
2. Branding with Jacquie of Bailey & Roo
3. Pinterest with Becca Pountney

Plus 15 templates that can be accessed as soon as you sign up, including invoices, order forms, questionnaires, a flavour menu, terms and conditions, a leads tracker and a social media schedule.

Got a wedding fair coming up? Go straight to that lesson and pick out anything that’s important to you right now. You can watch the instant access lessons at any time, like when the cakes are baking in the oven, or whilst you’re making dinner for the kids.

Three Levels of Support:

Bronze Tier:  Immediate access to all course materials. Just £347.

Silver Tier: Immediate access to all course materials, PLUS 6 months membership in the Honey Bee Cake Academy (worth £150) where you can gain additional support from me and a community of like minded cake designers. Just £397.

Gold Tier: Immediate access to all course materials, PLUS 6 months membership in the Honey Bee Cake Academy (worth £150), PLUS 2 x 60 minute 1:1 coaching sessions with Lauren (worth £244). Just £597.

Meet Lauren

Hi, I’m Lauren, the expert in your corner for all things cake confidence. I’m the owner of The Honey Bee Wedding Cake Company, and a mum to twin boys.

Running a successful company whilst parenting twins hasn’t always been easy, but it has grown from an occasional hobby to a successful full time business. Now I teach cake makers how to take charge of their ambitions and grow a wedding cake business with clarity and confidence.

You know what makes me smile? Hearing from women who have ditched their corporate jobs in favour of the flexibility that cake business ownership offers. The magic of creating your own work schedule, and meeting happy couples along the way, is something truly special. And along the way I see them truly find their sense of purpose, excelling at what they do, and loving it!

Think of me as your personal cheerleader, with a teaching background and a Business Management degree under my arm. Plus I’ve got the nod of approval, as a recommended supplier for luxury hotels including The Dorchester, The Ned, and Chiswick House.

The best news? I’ve made the mistakes, been there, done that and can guide you through the process, so you can enter the wedding industry feeling supercharged and ready to take bookings.

Meet Lauren

Hi, I’m Lauren, the expert in your corner for all things cake confidence. I’m the owner of The Honey Bee Wedding Cake Company, and a mum to twin boys.

Running a successful company whilst parenting twins hasn’t always been easy, but it has grown from an occasional hobby to a successful full time business. Now I teach cake makers how to take charge of their ambitions and grow a wedding cake business with clarity and confidence.

You know what makes me smile? Hearing from women who have ditched their corporate jobs in favour of the flexibility that cake business ownership offers. The magic of creating your own work schedule, and meeting happy couples along the way, is something truly special. And along the way I see them truly find their sense of purpose, excelling at what they do, and loving it!

Think of me as your personal cheerleader, with a teaching background and a Business Management degree under my arm. Plus I’ve got the nod of approval, as a recommended supplier for luxury hotels including The Dorchester, The Ned, and Chiswick House.

The best news? I’ve made the mistakes, been there, done that and can guide you through the process, so you can enter the wedding industry feeling supercharged and ready to take bookings.

I’m now a preferred supplier!

“Since starting the course only 6 months ago, I’ve booked 5 wedding cakes over £500 and they are my ideal clients. I’ve had a table at two wedding fairs so far and I’m now a preferred supplier at both of these venues. Running your own business can be quite lonely but being a part of the course connected me to an amazing group. We cheer each other on and push each other to grow even more.”

Hanna Pidun

https://littlepeonycakes.com/

I’m now a preferred supplier

“Since starting the course only 6 months ago, I’ve booked 5 wedding cakes over £500 and they are my ideal clients. I’ve had a table at two wedding fairs so far and I’m now a preferred supplier at both of these venues. Running your own business can be quite lonely but being a part of the course connected me to an amazing group. We cheer each other on and push each other to grow even more.”

Hanna Pidun

Little Peony Cakes

I am now confident in my journey!

“If you are looking to break into the wedding cake industry then I would highly recommend The Business Tier Course by Lauren Grace. The course is very informative with lots of light bulb moments taught with genuine understanding of where you are and where you want to go, building confidence with support. I finished the course with a to do list which I am confident will progress my journey in a positive way in the wedding industry with continued support from Lauren, the Honey Bee Academy and all the resources that available on tap.”

Varsha Korcyznski

Mesmerising Icing

I am now confident in my journey!

“If you are looking to break into the wedding cake industry then I would highly recommend The Business Tier Course by Lauren Grace. The course is very informative with lots of light bulb moments taught with genuine understanding of where you are and where you want to go, building confidence with support. I finished the course with a to do list which I am confident will progress my journey in a positive way in the wedding industry with continued support from Lauren, the Honey Bee Academy and all the resources that available on tap.”

Varsha Korcyznski

Mesmerising Icing

Worth every penny!

Firstly, I would like to say a huge thank you! For the support and guidance, it’s given me a big kick up the bum and helped me secure my first wedding fair! I’m absolutely terrified but with your modules and recaps from the live content etc I think I’ll be ok. Absolutely exceeded my expectations: the detailed breakdown of every step to successfully starting a wedding cake business; the pdf templates and the guests experts for Pinterest, accounting and websites!!! Honestly Lauren worth every penny!  There will never be a course as honest and sharing as this. I really appreciate you sharing all your knowledge with us and giving us a prime example of what Boss In Business looks like. How did you feel the price compared to the value gained? Incredible!!! I’ll say it again, worth EVERY penny

Jesse Anderson

Eckles Delights

Worth every penny!

Firstly, I would like to say a huge thank you! For the support and guidance, it’s given me a big kick up the bum and helped me secure my first wedding fair! I’m absolutely terrified but with your modules and recaps from the live content etc I think I’ll be ok. Absolutely exceeded my expectations: the detailed breakdown of every step to successfully starting a wedding cake business; the pdf templates and the guests experts for Pinterest, accounting and websites!!! Honestly Lauren worth every penny!  There will never be a course as honest and sharing as this. I really appreciate you sharing all your knowledge with us and giving us a prime example of what Boss In Business looks like. How did you feel the price compared to the value gained? Incredible!!! I’ll say it again, worth EVERY penny

Jesse Anderson

Eckles Delights

It was like opening a door to a different world!

What did you enjoy most / find the most useful about the course?

Learning. I didn’t even know an ideal client was a thing! Being a bit older than most of the students, it was exciting for me to be learning about the way things work now. It was like opening a door to a different world. I have never been in business. I was a teacher and a mother. I was excited to think I could own something that was just for me.

How did you feel the price compared to the value gained?

For me it was completely worth it. It has opened my eyes to so much and guided me to the next part of my journey.

Would you recommend this course to others, and whether yes or no, please explain why?

I would definitely recommend this course to bakers wanting to break into wedding cakes and also bakers like me who just want to up their game and understand the way business works. Especially how to gravitate towards the IC.

Anne Craddock

The Cupcake Bouquet

It was like opening a door to a different world!

What did you enjoy most / find the most useful about the course?

Learning. I didn’t even know an ideal client was a thing! Being a bit older than most of the students, it was exciting for me to be learning about the way things work now. It was like opening a door to a different world. I have never been in business. I was a teacher and a mother. I was excited to think I could own something that was just for me.

How did you feel the price compared to the value gained?

For me it was completely worth it. It has opened my eyes to so much and guided me to the next part of my journey.

Would you recommend this course to others, and whether yes or no, please explain why?

I would definitely recommend this course to bakers wanting to break into wedding cakes and also bakers like me who just want to up their game and understand the way business works. Especially how to gravitate towards the IC.

Anne Craddock

The Cupcake Bouquet

Engaged couples are waiting to book you

Enroll today and embark on a journey that’s not just about business. Yes, you could spend hours on Google trying to get this info for free, but what you really need is an expert by your side. Invest in yourself and learn from an industry insider for a quick and valuable business boost. Now is the time to say goodbye to confusion and overwhelm and step into your future career as a wedding cake designer.

FAQs

Q: How much is the course?

The course costs £347 for the bronze tier

You can upgrade to include six months membership in the Honey Bee Cake Academy for an additional £50, or get the full package to include the membership plus 2x 60 minute 1:1 coaching sessions with Lauren for £597

Q: When does the course start and how long is it?

A: There is no set start date – as soon as you sign up you can dive right in, or wait until you have a quiet week to get started. The modules range from 20 minutes to just over an hour each, and you can watch them as many times as you like, in whatever order suits you. 

Q: How long do I have access to the course?

A: We say ‘lifetime’ which means the lifetime of the course. However, I can guarantee you will be able to access everything for at least two years after purchase – but it’ll probably be longer.

Q: What if I’m new to cake making?

A: Plenty of past students are new to cake making and now have thriving wedding cake businesses. You only need to make one wedding cake (or even one birthday cake) to more than earn back the price of this course. If you are determined to make wedding cakes but need some reassurance or advice about this course send us an email at lauren@laurengracecakecoach.com

Q: I have another question.

A: We welcome questions, conversation and feedback about the course. Please email lauren@laurengracecakecoach.com if you are interested in signing up or would like to find out more.

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